Wishing on Europe

Archives for European Union

It is always prominent in my mind the sentence I read in my Marketing Management school book (by Kotler), “having failed our communication campaign we had to triple our efforts in money, time and resources to regain the original clientele”. This phrase epitomizes the situation in which the EU finds itself in – the mishandling… » read more

Posted by Elio Pennisi

A Welcome

The title of this blog “wishing on Europe” is meant to recall two well-known songs, “wishing on a star” sung by Beyonce and the unforgettable “wishing upon a star”, written by Leigh Harline and Ned Washington for Disney in 1940 sung by Cliff Edwards. Both songs speak of dreams, situations that are far from being… » read more

Posted by Elio Pennisi